by: Stephanie Queen
always bring along fliers and post them on the supermarket bulletin board…
But no, that’s merely another digression in a long line of dizzying marketing ideas
that have come and gone through my head from too many sources—good, bad and ugly.
Indie Info Overload
I never thought there’d be such a thing as too much helpful support, but I’m
beginning to reconsider my theory on that. Or maybe I need a better filter for what
info is relevant and what’s not. I’m in a fabulously boisterous and knowledgeable
group. Some of what they discuss might be beyond my sapling status—like how to get a review from Romantic Times (But it's a seductively exciting prospect...)
Back to Overload
I’ve heard it all. Get a professional service to set up a blog tour and reviews for you.
Do it all yourself, it’s easy. Twitter. Facebook. (Everyone says you must, but is it
helpful? And if so, how?” Write a blog. Don’t bother with a blog because only writers
will read it. Give away your books for free. Discount your book price. Don’t bother
with the discount because it doesn’t work—you’ll lose money. Release as many
books at once as you can. Stagger the release two weeks apart—no, a month apart—
no three months apart. Join readers’ forums and participate, but be careful because
they hate when writers infiltrate to promote their books so you can’t tell them
you’re a writer (?)
These are some of the suggestions I’ve heard—all within a one week period. Hold on
while I pause to let my head stop spinning.
Does Anything Out There Make Sense?
I don’t know if there is any such thing as tried & true marketing strategies for us,
because let’s face it, this is a new marketing world. Indie books are amebas, with
digital publishing and social media not far ahead in the developmental scheme. It’s
the perfect storm—if you’re idea of perfect is chaotically rapid change from every
So I’m dragging out my old marketing plan (from 3 weeks ago), crossing off
Facebook (because I don’t like it—a tame version of what I think), keeping twitter
(because it’s short and sometimes fun), doing the blog thing (because I like to hear
myself talk, but I’m a writer so a blog is a good substitute), attempting to get reviews
(actually twitter is helpful for this) and …
I think I may go for the Romantic Times book review—you never know.
Stephanie Queen lives in bucolic New Hampshire where her two sons visit when they’re not away at college learning how to run the world. Writing happy, snappy romances takes most of her time, however she does force herself to go to the gym on occasion so that she can continue to fit through the door. You can also find her watching UConn football and basketball games whenever they’re on, and sometimes even in person. Right now, she’s busy writing her next book, of course.
To check out her e-books:
Be sure to drop back by on Saturday to check out the SATURDAY BOOK REVIEW when I'll be reviewing Stephanie's book, BETWEEN A ROCK AND A MAD WOMAN. See you then!